First time buyer? We'll match you with the right mortgage and support you every step of the way

  • A dedicated adviser supports you from start to finish, with genuine care
  • We search the whole market to find you a great rate that fits your budget and values
  • You’ll even get cashback once you’ve moved in

Book your free mortgage consultation

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SME Finance Awards Best Ethical Mortgage Broker 2025

Mortgage advice that puts you first

Getting your first mortgage doesn’t have to feel overwhelming. We know you have questions. How much can you borrow? Which lender is right for you? What about all that paperwork?

Here’s what makes us different: whilst we’re good at numbers, we love people! So, we see you as a person with dreams of owning your first home.

That’s why all but one of our hundreds of reviews give us 5 stars, and why our customers actively recommend us to friends.

Even if you haven’t started your house search yet, we can help with planning, budgeting, recommendations and credit improvement guidance so you can buy with confidence.

Remember, your home may be repossessed if you do not keep up repayments on your mortgage.

Here’s exactly what you get as a first time buyer with WR Ethical

Whole market search for your perfect rate

We hunt down the best mortgage deals across every available lender

Cashback when you move in

Get £100 to £300 from us to help with settling in

Your dedicated adviser from start to finish

One expert guide who understands your unique financial story

Clear explanations without the jargon

We speak plain English and focus on providing clear and helpful guidance

Making a difference with every mortgage

We donate £60 to charity with each mortgage application on your behalf

Mortgage advice that doesn’t cost the earth

Guidance on the ethics, customer service, and pricing strategies of every lender, from a firm that is set up to do good

Your mortgage journey with us

  1. Initial chat (15 minutes)

    We discuss your situation and explain options in plain English

  2. Agreement in principle (within a day)

    Get your AIP quickly for confident offers

  3. Support while you are house-hunting

    Straightforward advice on properties, people and negotiating, plus trusted recommendations for solicitors, surveyors, insurance and more

  4. Application

    We help you pick a lender, put your application in, and see it through to mortgage offer

  5. Completion and beyond

    Your dedicated adviser keeps things smooth, monitors rates, and will be there when it’s time to remortgage or move

Take the first step today

Book your free consultation now. Choose a time that works for you, and we’ll call you for a relaxed, no-pressure chat about your options

Get expert advice

What customers say about us

We invite feedback from everyone we advise, so you can read genuine, unfiltered reviews

Get more than just a mortgage

We transform mortgage hunting from a complex task into a clear, personalised journey

Support that feels like a trusted friend

One expert adviser committed to your entire mortgage experience

Complex cases handled with precision

Self-employed, contractors, and unique property scenarios get expert navigation

Align your mortgage with your personal values

Choose lenders that match your ethical standards without compromising competitive rates

Unbiased advice beyond our brokerage

We’ll let you know if you’d be better off going to a lender directly

Exclusive rates that work harder for you

Our broker-only deals unlock potential savings across your mortgage term

Continuous market monitoring for you

We track rates from house-hunting to move-in, ready to switch if a better deal emerges

Take the first step today

Book your free consultation now. Choose a time that works for you, and we’ll call you for a relaxed, no-pressure chat about your options.

Get expert advice

Meet your team

The team dedicated to your mortgage journey

Paul

Paul

Paul founded WR Ethical in 2020 to help people simplify the process of buying a home, and help people do good with their money. To him, doing this feels like a vocation, not a business.

His interest in property began in 2005 when he bought a home in Bristol that needed quite a bit of refurbishment. Around the same time, he joined a church focused on helping the local community (with lots of spare rooms to fill). A wide variety of roles and life experiences since then led him to start WR Ethical, combining his passion for property with a commitment to doing things differently.

When not thinking about helping others to buy a home, you can find Paul spending time with his family, running, cycling, walking the dog and baking.

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Jess

Jess

Jess has been helping people find a home since 2014. She’s the most organised member of the team and is brilliant at working through lots of detail to make sure your mortgage application goes as smoothly as possible, keeping track of an extraordinary number of different things at the same time.

Before pursuing her interest in mortgages and joining WR Ethical in 2022, Jess worked in a lettings agency, supporting mostly students and landlords. That experience gave her a solid understanding of the property world from multiple angles.

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Ashley

Ashley

Ashley helps people get their own home, whatever their situation. His knowledge of different lenders’ criteria and processes is exceptional, so he can take even complex circumstances in his stride.

A Bristol local who cares deeply about the community, Ashley joined WR Ethical in 2022 after previous roles as a carer for young people, health coach and gym manager. Through all of these, his love of helping others shines through. He’d always been interested in mortgages, and since leaving school had in mind that this is where he’d end up.

Outside of work, Ashley enjoys staying active and spending time in Bristol with friends and family.

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Mark

Mark

Mark helps mortgage customers protect their homes and families with clear, accessible advice on life insurance and personal protection.

After an early career in finance in Australia, Mark returned to the UK in 2016 and has continued building his expertise in supporting individuals and families. He takes pride in educating each person about the best options available, no matter how complex their circumstances or medical history. He’s committed to going the extra mile to find the right cover.

When Mark’s not working, he really enjoys cooking and travelling, though most of his free time is now happily spent with his energetic daughter attending tea parties and reading her favourite books.

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Darryl

Darryl

Darryl has been helping people with their mortgages for over 20 years. He’s worked with people from all walks of life – from those buying a first home, through remortgaging and moving home, to exploring later life lending such as equity release. His extensive knowledge of lenders and their criteria means he can quickly find just the right option for you.

He joined WR Ethical in 2025 and believes mortgage advice should always be clear and easy to understand, so you feel confident to make informed choices.

When he’s not working, Darryl is raising four children, who keep life busy and fun. He also loves cooking, getting lost in a good book, and travelling whenever possible.

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Lorna

Lorna

Lorna joined WR Ethical in 2025, bringing strong organisational skills and a love for helping others. She handles the admin that keeps mortgage applications moving smoothly, making sure nothing gets missed along the way.

After three years working in the theatre industry, Lorna returned to her admin roots. Her interest in mortgages sparked after buying her first house, and she’s looking forward to helping others through the same journey.

Outside of work, Lorna loves spending time with her family and keeping active, either at the gym or on a long walk.

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Conor

Conor

Conor loves guiding first time buyers and movers through one of life’s biggest financial decisions, making the process as clear and stress-free as possible.

After building his mortgage advice experience at another Bristol firm, Conor joined WR Ethical in 2025. Prior to moving into financial services, he worked in healthcare, including time as an emergency care attendant with the ambulance service. That experience taught him how to support people through challenging moments with calm, clarity and care – skills he continues to bring to his mortgage advice today.

Outside of work, Conor is a keen kickboxer who enjoys the discipline and focus the sport brings. At home, he mostly enjoys spending time with his young family, but you’ll also find him playing padel and tennis when time allows.

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Start with zero risk

We believe in transparent, upfront pricing that empowers your mortgage decisions. Our commitment is to provide clear, honest financial guidance without hidden costs.

And, if we can’t find you a better deal than going direct, we’ll tell you!

Free initial consultation and Agreement in Principle

Explore your options with no obligation. Get genuine advice about deposits, affordability and timing without paying a penny.

When you are ready to apply

Standard Application: £295 – applies to most cases (over 80%) unless told otherwise

Specialist Application: £495 – for more complex cases and we’ll advise if this applies to you

Insurance: No fee for any insurance or protection we arrange for you

If you need to change your application after submission, your first change is free and subsequent changes cost £45.

No hidden charges

We explain our fee upfront so there are no surprises.

Cashback Bonus: Once you’ve moved in, you’ll get £100 to £300 from us, which may fully or partially cover the application fee.

FAQs

Get clarity on your mortgage journey with answers to our most common questions

Still have questions?

Contact us and our team will help you get the answers you need

Get answers

In brief, start early and work with a mortgage adviser – they can help you understand the impact of your credit profile and deposit sizes, plus secure the best available rate throughout your home-buying journey.

The mortgage market is highly competitive with lenders offering similar rates on any given day, but your personal circumstances make the biggest difference to what you’ll actually pay. While you can’t control economic conditions (which cause the largest rate swings of around 5%), you can significantly improve your chances by addressing your credit history early (1% to 3% impact), working with a broker who will ‘fix and switch’ rates (0.2% to 1% impact) and help you work through your ideal deposit size (0.2% to 1% impact). An experienced adviser will help you optimise these factors before you start house hunting.

Why starting early matters: Discussing your credit history with an adviser 6-12 months before you’re ready to buy gives you time to take practical steps that improve your acceptance odds with high street lenders offering the best rates. This early planning can make a meaningful difference to the rate you ultimately secure.

How a good adviser protects your rate: Since mortgage rates change constantly and it typically takes 6-12 months to complete a first-time buyer purchase, a proactive adviser will lock in a competitive rate at three key stages: when you get your Agreement in Principle (AIP), at mortgage application, and again before completion if better deals emerge. This continuous monitoring ensures you don’t miss out on rate improvements during your buying journey.

What affects your mortgage rate:

  • Economic conditions: 1% to 5% potential variation (outside your control)
  • Your credit history: 1% to 3% impact (improvable with early action)
  • Your deposit size: 0.2% to 1% impact (plan ahead to maximise)
  • Rate fixing and switching from AIP to completion: 0.2% to 1% impact (your adviser handles this)
  • Choice of lender: 0.1% to 0.2% impact (your adviser handles this)

First-time buyers can secure a mortgage with as little as £0 deposit in the right circumstances. Some lenders assess your credit and rental history without requiring any upfront cash, while others accept deposits as small as £5,000 or 1% to 3% of the property value. Most lenders also allow you to put in £0, as long as family or friends are gifting you 5%. With a 5% deposit, you’ll access mainstream lenders and competitive rates (assuming a clean credit history). Read our guide on deposit sizes for more details.

Most people can afford to buy if their monthly mortgage payments fit comfortably within their budget and they meet lender income requirements. Lenders typically cap borrowing at a multiple of your income – traditionally 4.5x your gross salary, though many now extend to 5.5x or 6x for first-time buyers, and a couple of lenders go even higher. We can work through your specific situation in a 10-15 minute chat to give you a clear answer, factoring in your personal finances including any loans, credit cards, and pension contributions. Book a chat here to get your personalised assessment.

When buying a home, you should budget for:

  • stamp duty – use the stamp duty calculator below to work out your specific amount
  • solicitors’ fees (typically £2k-£2.5k) – ask us for a discount code giving you 15% off with Eden Conveyancing
  • survey fees (£500-£1k) – ask us for a quote
  • mortgage fees (£0 to £1,500 for the lender and £0 to £1,000 for a broker)
  • removals (£0-£3,000 depending on your approach).

The biggest cost that often catches buyers off guard is home improvements after you move in. Even with a new build, expect to become a regular at your local DIY, furniture and homeware stores for a few months. Most buyers spend between 1% and 10% of their total house price turning their new property into a home they love.

Calculate Your Stamp Duty

The cheapest mortgage matches your current budget and future plans – not necessarily the lowest headline rate. The biggest cost you’ll face is the exit penalty (thousands of pounds) if you need to leave before your fixed rate ends, making the right deal more important than the cheapest rate.

Whether you choose a 2,3 or 5-year deal, fixed or variable, with fees or fee-free, depends entirely on your circumstances and plans. The fiercely competitive UK mortgage market means there are no secret bargain deals, but using an adviser who knows which lenders are consistently cheap compared with the headline grabbers, knows who will say ‘yes’ to you and the place you are buying, and will track rates whilst you are waiting for the conveyancing to complete, can save you thousands.

The main government schemes are Shared Ownership and First Homes, both of which can significantly expand your budget. These programs make a real difference to the type of property you can afford, though availability in your area and waiting lists present the main challenges. The government website here provides comprehensive details on current schemes and eligibility requirements.

Start by asking yourself: can I see myself living here for the next five years – both the property and the location? Think long-term about what you love and what isn’t quite right, prioritising location, setting, and size over changeable features since houses stand for decades and can be modified extensively. Once you’ve answered that core question positively, work through these practical questions:

For negotiation and sale:

  • Who’s selling and why? (reveals timing and potential complications)
  • How long has it been on the market, and what other interest have you had?
  • Have you had other offers, and what was the outcome?
  • Are there any mortgage lender issues you’re aware of?

Practical considerations:

  • Transport questions – parking, congestion, buses, cycle routes
  • What can you tell me about the neighbours?
  • If you were staying five more years, what work would you do? (Electrics? Heating? Roof?)
  • Is anything needing fixing soon?
  • If relevant: “We’re planning to [your plans] – do you think that would cause any issues?”

Remember, properties are ‘sold as seen’ with very little comeback after moving in, so do a second viewing, get a survey, and take your time – pressure from an agent is a red flag. Consider homebuyers’ protection to recover costs if something goes wrong during the process.

You need photo ID, address ID, proof of earnings, and proof of your deposit to complete a house purchase. Employed buyers provide four months’ payslips, your last P60 or P45, and possibly your employment contract or pay rise letter, plus your last four bank statements showing earnings.

Self-employed buyers need your last two to three years of tax returns and accounts (though some lenders accept just one year), also with four months of bank statements.

Deposit proof requirements vary from simple to complex depending on the source – see our guide here.

The best term depends on your comfortable monthly budget and your financial discipline. Start by calculating what you can afford each month, factoring in a buffer for home repairs, future rate rises, and life/income protection insurance. You then have two approaches: take the shortest term that matches your budget to force faster repayment, or take the longest term possible (usually 40 years or to age 75) and make voluntary overpayments to match your budget while keeping a safety buffer for career breaks or rate increases.

Most first time buyers can borrow up to 6x their income from high street lenders. Around 80% of first time buyers we advise are eligible for this maximum, which can include salary, benefits, overtime, and other income streams, though specific rules apply and it may not suit your situation. Lenders factor in your complete financial picture – loans, credit cards, pension payments, and deposit amount – to calculate your maximum loan, which could be more or less than the 6x headline depending on your circumstances.

The 4.5 rule means lenders traditionally cap mortgages at 4.5x your gross income or net profit. This limit resulted from post-2008 financial crisis guidance requiring UK lenders to keep no more than 15% of mortgages above 4.5x loan-to-income ratio. However, 2025 guidance relaxed this rule, making it less important – many lenders now offer 5x, 6x, or even 7x income mortgages to first time buyers, as long as they can evidence cautious lending practices.

Note, if you are self-employed, more lenders will stick to the 4.5x rule – but not all. And, if you have a limited company, some will work off your share of the company’s profit, rather than what you paid yourself.

Yes, 95% loan-to-value mortgages are straightforward for most first time buyers to secure. You may face limited options if you have multiple credit history issues or you’re buying a new build flat, but otherwise 95% mortgages are readily available. Some lenders even offer 97%, 98%, 99% and 100% mortgages in the right circumstances.

Choose your mortgage based on how much to borrow, the term length, and which deal type (fixed or variable, 2 to 5+ years) fits your plans and budget. Once you know you can get a mortgage, selecting the right one becomes about optimising your choice.

You’ll need to decide on a lender considering rates, customer service, and ethics, weighing immediate savings against long-term value. A good adviser typically costs a few hundred pounds but saves you several thousand while removing the stress – you get regulated expertise, the right tools, and something that works for years to come.

Still have questions?

Contact us and our team will help you get the answers you need

Get answers

Your mortgage journey

Contacting us doesn't commit you to anything. We'll simply have a friendly chat about your situation and explain how we can help. No jargon, no pressure, just honest guidance from people who genuinely care about getting you into your first home.

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