About WR Ethical

Paul founded WR Ethical in 2020 to help people simplify the process of buying a home, and help people do good with their money. To him, doing this feels like a vocation, not a business.

His interest in property began in 2005 when he bought a home in Bristol that needed quite a bit of refurbishment. Around the same time, he joined a church focused on helping the local community (with lots of spare rooms to fill). A wide variety of roles and life experiences since then led him to start WR Ethical, combining his passion for property with a commitment to doing things differently.

When not thinking about helping others to buy a home, you can find Paul spending time with his family, running, cycling, walking the dog and baking.

Ashley helps people get their own home, whatever their situation. His knowledge of different lenders’ criteria and processes is exceptional, so he can take even complex circumstances in his stride.

A Bristol local who cares deeply about the community, Ashley joined WR Ethical in 2022 after previous roles as a carer for young people, health coach and gym manager. Through all of these, his love of helping others shines through. He’d always been interested in mortgages, and since leaving school had in mind that this is where he’d end up.

Outside of work, Ashley enjoys staying active and spending time in Bristol with friends and family.

Jess has been helping people find a home since 2014. She’s the most organised member of the team and is brilliant at working through lots of detail to make sure your mortgage application goes as smoothly as possible, keeping track of an extraordinary number of different things at the same time.

Before pursuing her interest in mortgages and joining WR Ethical in 2022, Jess worked in a lettings agency, supporting mostly students and landlords. That experience gave her a solid understanding of the property world from multiple angles.

Ash joined WR Ethical after a 15 year career in insurance. As with many of us, buying her own property got her interested in mortgages, and she quickly found her feet working through application details and learning the subtleties of different lenders systems. Her ability to manage a range of high pressure situations, whilst still prioritising all of the people involved is particularly impressive.

Outside of work, Ash loves spending time with her two daughters and spending time with the rest of her extended family.

Mark helps mortgage customers protect their homes and families with clear, accessible advice on life insurance and personal protection.

After an early career in finance in Australia, Mark returned to the UK in 2016 and has continued building his expertise in supporting individuals and families. He takes pride in educating each person about the best options available, no matter how complex their circumstances or medical history. He’s committed to going the extra mile to find the right cover.

When Mark’s not working, he really enjoys cooking and travelling, though most of his free time is now happily spent with his energetic daughter attending tea parties and reading her favourite books.

Darryl has been helping people with their mortgages for over 20 years. He’s worked with people from all walks of life – from those buying a first home, through remortgaging and moving home, to exploring later life lending such as equity release. His extensive knowledge of lenders and their criteria means he can quickly find just the right option for you.

He joined WR Ethical in 2025 and believes mortgage advice should always be clear and easy to understand, so you feel confident to make informed choices.

When he’s not working, Darryl is raising four children, who keep life busy and fun. He also loves cooking, getting lost in a good book, and travelling whenever possible.

Alena joined WR Ethical in August 2025 after 8 years working in Tech and Product. She’s a naturally organised person with great attention to detail. Her varied experience in different sectors and passion for process improvement give her a knack for implementing positive changes and improving ways of working.

Outside of work, you’ll most often find her in the kitchen experimenting with international culinary creations, otherwise out and about exploring or planning the next adventure.

Lorna joined WR Ethical in 2025, bringing strong organisational skills and a love for helping others. She handles the admin that keeps mortgage applications moving smoothly, making sure nothing gets missed along the way.

After three years working in the theatre industry, Lorna returned to her admin roots. Her interest in mortgages sparked after buying her first house, and she’s looking forward to helping others through the same journey.

Outside of work, Lorna loves spending time with her family and keeping active, either at the gym or on a long walk.

Conor loves guiding first time buyers and movers through one of life’s biggest financial decisions, making the process as clear and stress-free as possible.

After building his mortgage advice experience at another Bristol firm, Conor joined WR Ethical in 2025. Prior to moving into financial services, he worked in healthcare, including time as an emergency care attendant with the ambulance service. That experience taught him how to support people through challenging moments with calm, clarity and care – skills he continues to bring to his mortgage advice today.

Outside of work, Conor is a keen kickboxer who enjoys the discipline and focus the sport brings. At home, he mostly enjoys spending time with his young family, but you’ll also find him playing padel and tennis when time allows.

Sally has spent most of her working life in property, and has been advising on mortgages & protection since 2000. She enjoys meeting new and existing clients and feels privileged that people allow her to help them secure what is most personal to them – themselves, their family and their home. Sally is a part of the Rosemount family that we work with closely via a referral arrangement.

Personally Sally is all about family, spending time together is a priority, spending many weekends enjoying our beautiful beaches walking with her husband and their four dogs. She also enjoys travelling, socialising, reading and likes to think of herself as a foodie!

Visham started work at a high street bank in 2001 and has worked ever since on helping people get the right insurance. Whether it’s simple buildings & contents cover, life, critical illness, income protection or business cover for a whole staff team – he knows the ins and outs of all the options, and the smartest ways to get the right cover. Visham is a part of the Rosemount family that we work with closely via a referral arrangement.

He loves spending his downtime with his own family, although is known to run too, having completed the London Marathon, and is a strong supporter of a few charities close to his heart.

Peter has gained a wealth of experience in his working life, working in retail and hospitality as well as financial services. He’s mostly been UK based, but has also run businesses overseas and made the transition to being a Financial Adviser in Geneva. He is now UK qualified (ACSI, DipPFS), via the Chartered Institute of Insurance, and supports a wide range of customers nationwide.

In his spare time, Peter is a keen sports fan. A qualified rugby coach, he also follows football, loves skiing, or can sometimes be found by a lake, fishing. Peter lives in Hampshire, with his wife and two children and can often be seen out running, with his dog, near to his home